The mark consists of the smiling, cartoon stylized head of the green frog with white teeth, black pupils inside white eyes, wearing a yellow baseball cap sideways with a blue bill and a red button on top, all these elements outlined in black and slightly superimposed over and on top of the initials "MIM" (which stands for Merging Inflatable Markets) in yellow letters outlined in blue, all inside a green circle with the words "Inflatable Wonderland", at the top of the mark above a yellow, right-pointing arrow outlined in blue with the word "INDOOR" capitalized in blue, and the words "IW Rentals" below the mark in yellow with a blue outline below a red, left-pointing arrow outlined in blue with the word "OUTDOOR" capitalized in white.