The mark consists of a red, white, blue, yellow, orange & green train with the words "Snowball express" on the front and side in red, riding the engine are two Christmas elves in green, red, blue and white, one ringing a yellow bell, and both wearing red gloves, waiving; there are 3 cars to the train full of teddy bears, dolls, a drum, and wrapped Christmas presents in black, brown, orange, green, red, yellow and blue; the train is riding through two red and white striped poles with gold balls atop; A green and yellow sign hangs between the poles with the words "SNOWBALL EXPRESS" Americas leading holiday gift shop" in red; Atop the sign sits a baby black & white penguin wearing a red Santa hat; There are 3 black, white, orange and blue penguins at the bottom of the pole on the right.