The mark consists of a rendering of the top half of a toy bear protruding from a blue circle bordered in a thin black circle. The bear is shaded brown, with a nose, mouth, and pupils shaded black, corneas shaded blue, tongue shaded red, outers of the eyes white, and muzzle shaded light brown. The bear's mouth is open and its tongue is extended. Its eyes are bulging. Across both its hands, the bear holds a single scoop of ice cream in a waffle cone. The waffle cone is shaded dark brown and the ice cream scoop is shaded yellow. Above the toy bear in concave writing is the text "Bonnie Brae Ice Cream" and below the toy bear in convex writing is the text "A DENVER TRADITION", both in red text against a white background.