The mark consists of the word "swirls" in white, outlined in purple and black over a golden background. The two letters "s" are larger than the "wirl" portion of the word, and the entire word is centered over the phrase "frozen yogurt" "Frozen Yogurt" is white, centered on a black background. Above the "rl" in "Swirls" sits the top half of a young boy holding a large spoon in his right fist, thumb extending upward. The spoon is silver and gray, outlined in black and has black accents. The young boy is wearing white overalls with two blue buttons, a blue turtleneck sweater, his face and neck are peach. The boy is grinning largely, with his grin tilting left to almost meet his left eye. His eyes are white with blue irises and black pupils, with white dots on both the iris and pupil to illustrate reflection. The left eye is slightly larger than the right. The boy's hair is mostly golden with a yellow and purple streak. The boy's hair curls on both sides of his head, forms a small yellow and purple streaked curl between his eyebrows and forms a large swirl over the top of his head. The boy's eyebrows are dangling above his eyelids and are golden in color. The boy with the spoon in his fist are encapsulated, except for the top of his hair and the top of the spoon, within a circled background outlined in black, purple inside with a ring of white and black. The bottom of the purple coloring blends purple and gold from the boy's shoulders down to the connection to the word "Swirls," where it turns gold.