The mark consists of the wording "Kyleidoscope" above the wording "design art. Experience life" in black lettering. Above all of the wording is a design element consisting of five multicolored sections. Each section has a black border surrounding and dividing them. The red section is on the top left of the half arc followed below by the orange section, and then by the yellow section. This main section is then joined by another smaller group of sections extending to the right. The green section is immediately to the right of the yellow section and the blue section is above. The mark also serves function to be used without any colors in the quadrants except for the black outline of the image and quadrants together, keeping only the shell of the sections in tact, minus the colors.