The mark consists of The mark has a yellow background with thin gray stripes. On the back ground at an angle sloping upward is what looks like a central American blanket. The largest section is the red background in the middle that holds two lines of words. The line on top in big letters reads: "GUSTO." A line with smaller letter below reads: "by Rancho Alegre." All of the lettering is brown with white bordering. On each side of the central red section of the rug,there is a white stripe, then a gray stripe, with red fringes on each end of the rug. In the lower right hand corner of the rectangle, it creates the impression that the entire depiction described above is simply a label or thin piece of paper that is becoming detached from its yellow backgroung..