The mark consists of a tan coffee cup image with tan swirls emanating there from, the foregoing being displayed near the top of a partially visible gold circle with gold, brown and purple swirls; the text "roast a bean" appears in reddish-brown text with a tan outline on a brown label with reddish-brown and tan outlining, the label being imposed over the partially visible circle; the text "experience fresh roasted" appears in tan text under the partially visible circle. The dark red background appearing as a box is not part of the mark but merely provides contrast so that the mark can be depicted.