Promoting the goods and services of others via a global computer network; providing an on-line directory information service featuring information regarding and in the nature of, collegiate life, general interest, classifieds, virtual community, social networking, photo sharing, and transmission of photographic images; providing on-line computer databases and on-line searchable databases in the field of classified advertising; providing and rental of advertising space on the Internet; provision of advertising space by electronic means and global information networks; rental of advertising space on web sites