The mark consists of the distinctive trade dress characterizing the front of the packaging for applicant's goods. The packaging is rectangular in shape with a yellow background. A white circle, outlined by a green border, is positioned near the center of the packaging. A gray colored arc, outlined by a white border, surrounds a top portion of the circle. The words "World's Finest 100% Human Hair" appear in black and are located within the arc. The words "MILKY WAY" are colored red, outlined in white and black and positioned directly below the circle and above the words "100% Human Hair", which appear in black and in which a gray horizontal line separates both sets of words. A series of parallel, blue colored rectangles extend vertically from the top of the packaging toward the middle of the packaging. The lower half of the packaging includes series of the words "MILKY WAY" which are depicted as yellow watermarks.