The mark consists of a round central orb/dome with shadows. On the center of the orb, and covering nearly the full height is a lower-case "i". The seriph font is called "elephant". On the upper right portion of the orb is the number "3", symbolizing "cubed". This element is partially over-lapping onto the orb. There is a small drop shadow on the orb where the "3" overlaps. Around the perimeter of the orb are three words wrapping just off the edge. The words intuitive, inventive and ingenious surround approximately 80% of the perimeter and balanced with the "3".