The mark consists of several concentric elements, described here in the order of the innermost to the outermost: a) a dark brown crescent with black holes resembling a chocolate chip cookie with a bite taken out of it, superimposed on a black circle with three white stars located to the right of the concave side of the crescent; b) enclosed by the first white ring counting from the inside out, which is surrounded in turn by the first purple ring counting from the inside out, inside which the words "insomnia cookies" are written in lower-case white letters above and below, respectively, the first white ring; c) enclosed by the second white ring; d) enclosed by the second purple ring; e) enclosed by the third white outermost ring.