Providing temporary use of on-line non-downloadable electronic databases and websites in the fields of out of home media auditing, advertising, marketing, business, media and market research, and demographic information; providing temporary use of online non-downloadable databases and database management software for creating, accessing, updating, downloading, viewing and manipulating information, and preparing reports from computer databases, in the fields of out of home media auditing, market research relating to consumer demographics, segmentation and targeting information, and marketing; business information and market research services, namely, conducting, analyzing and reporting, regarding business and market research information; and providing on-line interactive computer databases in the fields of business and market research and demographic information; conducting market and business analyses and evaluations; providing database information services via personal computers to subscribers in relation to out of home media auditing