Electronic databases in the fields of advertising and marketing research, market research, and corporate and business information, and containing information regarding the audit of out of home media, product manufacturers and distributors, retail stores, mass merchandisers, wholesale clubs, supercenters, dollar stores, chain drug stores, department stores, specialty retailers, military buying centers, and other alternate channel retailers, films and television programming, media rating information, radio airplay, book sales, music sales, video sales, new movie listings and media research, sales and profit information, retail and on-premises business locations, demographic information, and advertising, promotion, trade and marketing planning, all in downloadable form or recorded on computer media; computer programs used to manage and analyze and prepare reports containing the aforesaid information, all in downloadable form or recorded on computer media; computer software programs, database management programs and manuals sold therewith as a unit used to create, access, view, review, manipulate, categorize, analyze, format, and prepare and print reports from data and information in all the aforesaid databases, all in downloadable form or recorded on computer media; computer software for use in collecting, analyzing, and producing reports regarding information about the audit of out of home media and user manuals sold as a unit there with; computer software for the planning and scheduling advertising and marketing; computer software for planning advertising and determining and estimating media and marketing plan effectiveness and for measuring consumer responsiveness to advertising; computer software programs that find matches between product advertisements, the budget allocated for advertising the individual products, and probable buying habits of an expected viewing audience of television programming; and electronic publications, namely, business to business magazines, newspapers, periodicals, presentations, printed reports, and directories in downloadable form or recorded on computer media