The mark consists of a hypothetical curve depicting a relationship between functions and resources where the curve asymptotically approaches a level of perfection. The curve is an s-curve with a horizontal line slightly above the top of the s-curve. The s-curve is labeled "V=F/R". This horizontal line is labeled "Perfection". The s-curve is bounded on the left by a vertical axis labeled "Function" with a corresponding vertical arrow pointing up to indicate "Function" is increasing. The s-curve is bounded on the bottom by a horizontal axis labeled "Resources" with a corresponding horizontal arrow pointing to the right to indicate "Resources" are increasing . There is a point on the curve that is identified at a level of 100% function with a corresponding horizontal line from the point to the 100% character and a vertical line from the same point to the horizontal resource axis. This point on the curve is labeled as "Best Value". A second point on the curve, to the right of the "Best Value" point, is labeled "Poor Value" with a corresponding horizontal line to the function axis at a level above the 100% function and a corresponding vertical line to the resource axis at a location to the right of "Best Value" resources. A third point on the hypothetical curve is located to the left of the "Best Value" point. This point is also labeled "Poor Value" and has a corresponding horizontal line to the function axis below the 100% function level and a corresponding vertical line to the resource axis to the left of "Best Value" resources.