The mark consists of the letter "B" forming the representation of part of a human being. The "B" is yawning. The white inner bottom half of the "B" looks like a human mouth outlined in dark pink colored lips. The yawn is emphasized by a light pink hand partially over the mouth and the letter "Z" in three different sizes placed to the right of the top of the "B". The yawning-"B" is the first letter of the word "Boring" "(oring" is placed halfway from the top of the" B"). The "B" is black and is larger but the same font style as the wordings. The remainder of the wordings is on the next line and is placed to the right of the bottom of the hand-design. There is an ellipsis consisting of three dots followed by a space and the wordings, "But Essential."