The mark consists of an oval with a black border. The literal element consists of the words Snake River on the first line and the word Brewing in the next line below, all words in white stylized letters with a large capital S occupying two lines of text in front, and a large capital R (the last R in River) occupying two lines of text at the end of the literal element. Below the literal element is a depiction of a river (the Snake River) in blue, winding from the lower right quadrant of the oval to the lower left quadrant of the oval and then to center of the oval. Surrounding the literal element of the mark and the depiction of the river the oval is shaded in dark green suggesting forest. Above the literal element and the green shade is a depiction of the Grand Tetons mountain range in white shading, suggesting snow, with heavy black outlining. The sky above the mountains is blue.