The mark consists of the following elements: The letters "FF" in mirror images in a black box with rounded corners centered atop a long black rectangle that contains the words "FINCA FLICHMAN". The letters "FF" and "FINCA FLICHMAN" are gold. There is a thin gold line forming an interior border within the "FF" box. The "FINCA FLICHMAN" rectangle contains a broken horizontal gold line just inside the top border of the box and an unbroken horizontal gold line inside the bottom border; both sets of gold lines stop just short of either end of the rectangle. Below the black and gold rectangle is the word "GESTOS" in black. Below "GESTOS" is a design of the shaded cross-section of a hill, below which is a thin horizontal gold line. Below the gold line are the words "THIS COLD AND BRIGHT ENVIRONMENT GIVES FRESHNESS, STRUCTURE AND COMPLEXITY" in gray. Centered below that text is a red + (plus sign), below which is a design of a shaded cross-section of uneven terrain. Below that drawing is a thin horizontal gold line. Below that gold line are the words "THE STONY AND SUNNY ENVIRONMENT GIVES COLOUR, DENSITY AND VOLUME" in gray. The entire design is on a transparent background.