Home health care marketing services, namely, promoting the health-related interests of elderly and homebound individuals; promoting public awareness and advocacy in the fields of elder care, home health care, hospice care, medical services, health, aging, family relationships, independent living, exercise, and fitness; providing consumer information in the fields of health care, elder care, hospice care, and medical products; arranging and conducting follow-up home visits and telephone calls to consumers and current and former patients for the purpose of evaluating the applicant's customer service efforts