Association services, namely, promoting the public's interest in the sport of lacrosse; providing an on-line directory information service featuring information about the sport of lacrosse, lacrosse teams and athletics, and lacrosse events and programs; providing on-line computer databases and on-line searchable databases featuring classified listings and want ads, all regarding lacrosse; on-line ordering services and on-line retail store services featuring recorded products and videos featuring the subject of lacrosse, apparel, headwear, wrist bands, printed matter about lacrosse, mugs and related general consumer merchandising items, lacrosse sporting goods and equipment, pictures and photos