The mark consists of the phrase "Innovate Now Taking Charge of our Future", with the first letter in the word "innovate", the "i", in gray but with a red dot on the "i", the remainder of the letters in the word "innovate" in blue, with a gray exclamation point between the words "innovate" and "now" with the dot on the exclamation point in blue, then the word "now" in red, then the phrase "taking charge of our future" in black, smaller type below the phrase "innovate now", with the blue dot of the exclamation point falling between the words "of" and "our".