The mark consists of the word "CHERIFER" in purple, "PGM" and "10-22" in blue, "fortified with zinc" in black with an orange circle under "fortified with" and behind "zinc", and a design of a boy with tan skin, purple shorts with a white vertical stripe along the side and bottom trim, white socks, purple sneakers with beige heel, arch and lace trim, a white shirt with green horizontal stripes with the letter "c" in orange, a purple cap and wristband on the left wrist, the boy holding on to a blue basketball hoop with a blue net, with a brown basketball under the hoop as if dunked through the hoop, with a green triangle behind the hoop with black shading at the bottom edges as if a shadow, with an arch superimposed on said triangle in blue with a pink stripe along the middle of said arch, with the words "Height is Might" in white superimposed on the arch, with a trapezoid disposed behind the boy and the triangle colored in darker orange at the bottom portion and lightening to light orange at the top portion.