The mark consists of the word CHERIFER in black and the design of a boy with black hair and tan skin, a blue cap, a red top and red shorts each with a white vertical stripe along the side, white socks and white sneakers with a blue heel portion and red stripes, the boy holding on to a black basketball hoop with a black net and a brown basketball underneath, with a green triangle behind the boy with black shading resembling a shadow, with a blue arch with a pink stripe above the boy and superimposed over the green triangle, with the words HEIGHT IS MIGHT superimposed in white in said arch, and a yellow background.