providing information directory services for a wide variety of topics in the fields of shopping, retailing, electronic commerce, mobile communication products and services, and entertainment products, programming, and services; providing referrals to web sites that provide a wide variety of information, products and services in the fields of shopping, retailing, electronic commerce, mobile communication products and services, and entertainment products, programming, and services; auction and reverse auction services; conducting, organizing, and hosting auctions and reverse auctions accessible via mobile phones, and computer and telecommunication networks; customer loyalty program providing points or credits to service users that can be redeemed for a wide variety of goods and services; promoting the goods and services of others, namely, redemption services allowing points or credits accrued by service users to be redeemed for a wide variety of goods and services; providing a marketplace accessible via mobile phones, and computer and telecommunication networks for the sale, trade, purchase, transfer and disposition of goods and services; providing websites and Wireless Application Protocol (WAP) sites at which users can offer goods and services for sale and trade, and buy and trade for the goods and services offered by others; facilitating the sale, trade, purchase, transfer and disposition of goods and services by others via electronic communications networks through providing buyers with information about sellers, goods, and services; exchange services, namely, arranging and coordinating exchanges, trades, transfer and disposal of goods and services; online retail store services featuring apparel, CDs, DVDs, computer graphics and images, sound files and ring tones, books, comic books, toys, consumer and office electronics products, travel and vacation products, sports equipment, luxury consumer goods, and general consumer merchandise; order fulfillment services; electronic and mobile commerce services, namely, services enabling and facilitating transactions via mobile phones and computer and telecommunication networks for both buyers and sellers through providing buyers with information about sellers, goods, and services; operation of customer loyalty programs for others; operation of redemption services for others, namely operation of a program allowing points or credits accrued by service users to be redeemed for a wide variety of goods and services; promoting the goods and services of others through promotional contests; promoting the goods and services of others by offering credits that can be redeemed for merchandise or services; promoting the goods and services of others, namely, encouraging consumers to participate in an activity or transaction by means of offering credits that can be redeemed for merchandise or services; administration of a program to promote the goods and services of others that enables users to purchase or earn credits that can be redeemed for merchandise or services

chat and instant messaging services accessible via mobile phones and computer and telecommunication networks; over-the-air television, radio, satellite, and cable broadcasting services; broadcast services, namely, transmission of audio-visual content via over-the-air television, radio, satellite, cable, internet and other computer networks, and mobile phones; on-demand transmission of television programs, radio programs, motion picture films, and other audiovisual content via over-the-air television, radio, satellite, cable, internet and other computer networks, and mobile phones

providing sweepstakes, games of chance, and contests via mobile phones and computer and telecommunication networks; entertainment services, namely, enabling individuals to compete for prizes via text messaging and network-enabled applications using mobile phones; entertainment services, namely, enabling individuals to compete for prizes via web sites and network-enabled applications on computer and telecommunication networks; entertainment services, namely, providing information in the nature of entertaining trivia, humor, quotations, and comedy via mobile phones and computer and telecommunication networks; providing games via mobile phones and computer and telecommunication networks; entertainment services in the nature of one-time and serial news, variety, comedy, quiz show, reality show, and documentary television programs, radio programs, motion picture films, and user generated videos broadcast via over-the-air television, radio, satellite, cable, internet and other computer networks, and mobile phones; entertainment services in the nature of television and radio programs in the field of games, gaming, contests, and entertainment broadcast via over-the-air television, radio, satellite, cable, internet and other computer networks, and mobile phones; entertainment services in the nature of television and radio game shows broadcast via over-the-air television, radio, satellite, cable, internet and other computer networks, and mobile phones; entertainment services in the nature of reality based television and radio programs broadcast via over-the-air television, radio, satellite, cable, internet and other computer networks, and mobile phones; entertainment in the nature of television and radio news programming or newsmagazine segments broadcast via over-the-air television, radio, satellite, cable, internet and other computer networks, and mobile phones; entertainment services in the nature of sponsored news, variety, comedy, quiz show, reality show, and documentary television and radio programs broadcast via over-the-air television, radio, satellite, cable, internet and other computer networks, and mobile phones; entertainment services in the nature of interactive news, variety, comedy, quiz show, reality show, and documentary television programs broadcast via over-the-air television, satellite, cable, internet and other computer networks, and mobile phones

providing a website featuring the temporary use of non-downloadable software that gives users the ability to view, comment on, post and share photos, videos, audio, music, multimedia content, blogs, personal pages, community and user-contributed content via mobile phones and computer and telecommunication networks