The mark consists of a dog wearing a t-shirt, collar and dog tag. The colors beige, yellow, green and black are claimed as a distinctive feature of the mark. The color beige appears on the entire body of the dog. The color yellow appears on the t-shirt and dog tag being worn by the dog. The color green appears on the collar and on the dog tag worn by the dog. There is a green rectangle and green lettering of "Hi, my name is PLUMBOB" on the dog tag. The color black appears on the eyes, nose, and mouth of the dog. The color black also appears on the house outline on the dog tag together with the black plumbob and "P" logo located within the green rectangle on the dog tag.