customer loyalty program providing points or credits to service users that can be redeemed for a wide variety of goods and services; promoting the goods and services of others, services for inducing the purchasing public to buy the goods and services of others, namely, redemption services allowing points or credits accrued by service users to be redeemed for a wide variety of goods and services; online retail store services featuring apparel, CDs, DVDs, computer graphics and images, sound files and ring tones, books, comic books, toys, consumer and office electronics products, travel and vacation products, sports equipment, luxury consumer goods, and general consumer merchandise; order fulfillment services; providing referrals to web sites that provide a wide variety of information, products and services in the fields of shopping, retailing, electronic commerce, mobile communication products and services, and entertainment products, programming, and services; providing a marketplace for the sale, trade, purchase, transfer and disposition of goods and services accessible via mobile phones, and computer and telecommunication networks; providing websites and Wireless Application Protocol (WAP) sites at which users can offer goods and services for sale and trade, and buy and trade for the goods and services offered by others; facilitating the sale, trade, purchase, transfer and disposition of goods and services by others via electronic communications networks through providing buyers with information about sellers, goods, and services; exchange services, namely, arranging and coordinating exchanges, trades, transfer and disposal of goods and services; electronic and mobile commerce services, namely, services enabling and facilitating transactions via mobile phones and computer and telecommunication networks for both buyers and sellers through providing buyers with information about sellers, goods, and services; operation of customer loyalty programs for others; operation of redemption services for others, namely, operation of a program allowing points or credits accrued by service users to be redeemed for a wide variety of goods and services; promoting the goods and services of others through promotional contests; auction and reverse auction services; conducting, organizing, and hosting auctions and reverse auctions accessible via mobile phones; conducting, organizing and hosting auctions and reverse auctions accessible via computer and telecommunication networks; promoting the goods and services of others by offering credits that can be redeemed for merchandise or services; promoting the goods and services of others, namely, encouraging consumers to participate in an activity or transaction by means of offering credits that can be redeemed for merchandise or services; administration of a program to promote the goods and services of others that enables users to purchase or earn credits that can be redeemed for merchandise or services

sweepstakes services; organization of games and games of chance; providing sweepstakes, games of chance, and contests via mobile phones and computer and telecommunication networks; entertainment services, namely, conducting contests to allow individuals to compete for prizes via text messaging and network-enabled applications using mobile phones; entertainment services, namely, conducting contests to allow individuals to compete for prizes via web sites and network-enabled applications on computer and telecommunication networks