Promoting the goods and services of others by preparing and placing advertisements in an electronic magazine accessed through a global computer network; promoting the goods and services of others through on-line ordering and cataloging of those goods and services; promoting the goods and services of others via a global computer network; promoting the goods and services of others by means of operating an on-line shopping mall with links to the retail web sites of others; providing a web site which features advertisements for the goods and services of others on a global computer network; providing information about the goods and services of others via the global computer network; on-line retail store services featuring a wide variety consumer goods and general merchandise of others; computerized on-line ordering featuring general merchandise and general consumer goods; business services, namely, providing computer databases regarding the purchase and sale of a wide variety of products and services of others