The mark consists of The applicant claims color as a feature of the mark, namely, green, black, white, and orange. The "O" in "frogo" has a horizontal line that phonetically emphasizes the "long O" in the King's English vernacular. The word "frogo" is in large lower case letters accompanied below it by these words in smaller upper case letters, "GOURMET FROZEN YOGURT & COFFEE." or "GOURMET FROGO & COFFEE." or "GOURMET FROYO & COFFEE." or "GOURMET FROGURT & COFFEE." The mark is a frog with with green body, a large head, and two large black eyes, with orange tipped fingers on both upper body appendages. In addition, the frog is "optionally" or "at times" contained within a concentric black circle, linked with the word "frogo" adjacent to its side..