Retail stores featuring logo wear, namely, sportswear, including pullovers, jackets, sweatsuits, t shirts, polos, shorts, casual wear, physical education outfits, jerseys, uniforms, practice gear, and warm-up suits, and headwear, including caps, hats, beanies, winterwear, and headbands; and logo items, namely, jewelry, sports books, pens, pencils, mugs, glassware, flags, static clings, bumper stickers, license plate frames, insulated sleeve holders for beverages, sports collectibles and novelty items, all for sports teams; and general sporting merchandise, namely, protective gear and medical items such as athletic tape, braces, protective supporters, mouth guards, sliding pads, knee pads, girdle pads, and catcher's gear, and equipment such as balls, bats, bases, physical education and recess supplies and gloves