The mark consist of the appearance and design of the product packaging, namely, a red background with purple piñatas on it; a yellow square outlined in red containing the words "DE LA ROSA" in red stylized letters underneath a red rose with green leaves, a yellow background and outlined in red; the word "PIÑATA" in yellow stylized letters which are outlined in purple, then white, then pink; the word "MIX" is directly below "PIÑATA" and is in red stylized letters which are outlined in white, then purple; the entire wording "PIÑATA MIX" is outlined in blue; underneath and below the wording "PIÑATA MIX" are the images of various wrapped candies, lollipops in green, purple and pink wrappers with the wording "Mini Jumbo"; Pulparindo candies with brown lettering outlined in red and the wrapper in yellow, brown and green with the words "SAL y CHILE" in red lettering outlined in white and red; Milkaramel candies in black lettering in tan wrapper; MegaGum candies with yellow and green lettering in red wrapper; various candies in wrappers of red, green, and yellow that appear to be bursting out of the packaging.