Retail store services and online retail store services featuring new and used computer, video and electronic games, videos, DVDs, movies, magazines, strategy guides, computer hardware, computer accessories, toys and action figures; promoting the sale of new and used computer, video and electronic games, videos, DVDs, movies, books, magazines, strategy guides, in-store game tournaments, computer hardware, computer software, computer accessories, toys and action figures through the administation of a customer incentive award and discount program