Administration of a discount program for enabling participants to obtain discounts on goods and services through use of a discount membership card; Advertising and commercial information services, via the Internet; Business consultation services; Business information services and appraisals; Business marketing services; Business merchandising display services; Catalog ordering service featuring food service equipment, supplies and furniture; Distributorships in the field of food service equipment, supplies and furniture; Electronic catalog services featuring food service equipment, supplies and furniture; Food kiosk services; Management and business consulting services in the field of food service layout and design services; On-line advertising and marketing services; On-line business directories featuring listing of manufacturers of food service equipment, furnishings, supplies and smallwares; On-line consignment services whereby goods are received on consignment for auction on an online auction site; On-line ordering services featuring food service equipment, supplies and furniture; On-line ordering services in the field of restaurant take-out and delivery; On-line services, namely, ordering and inventory monitoring for food service equipment, supplies and furniture; Online auction services; Online retail consignment stores featuring food service equipment, supplies and furniture; Promoting the goods and services of others through search engine referral traffic analysis and reporting; Promoting the goods and services of others through the distribution of discount cards; Promoting the goods and services of others via a global computer network; Providing a searchable online advertising guide featuring the goods and services of other on-line vendors on the Internet. Providing a web site which features advertisements for the goods and services of others on a global computer network; Providing a website featuring product ratings of the consumer goods and services of others in the field of food service equipment, supplies and furniture; Providing information about the goods and services of others via the global computer network; Retail consignment stores featuring used food service equipment, supplies and furniture; Retail stores featuring food service equipment, supplies and furniture; Second hand dealerships featuring used food service equipment, supplies and furniture; Wholesale distributorships featuring food service equipment, supplies and furniture; Wholesale ordering services in the field of food service equipment, supplies and furniture; Wholesale stores featuring food service equipment, supplies and furniture