The mark consists of a rectangular field of purple, taller than wide, upon which the word "Zippy's" appears in stylized white script approximately three-quarters of the overall height to the bottom, below which the word "coffee" in slightly bowed white block print using all capital letters, with a dot to either side, all within a green oval; above which appears a generally quadrilateral field of green with the corners concavely indented and the verticle and horizontal lines slightly bowed concave; within which is centered a white single-handled cup outlined in purple with the handle appearing to the right of the cup, bearing two purple curves forming a smile and two purple dots with points forming eyes upon the obverse side, over which a stylized "S" curve appears in purple and white in front of another stylized "S" curve in green lighter than its background; upon a white oval outlined in purple; all of which are over two white circles outlined in purple, with two three-tailed purple chevrons to the right of each circle.