Paper; paper and cardboard articles, namely, appliqués in the form of decals, greeting cards, notecards, posters, journals, bumper stickers, calendars, Christmas cards, baseball cards, bookmarks, coasters made of paper, decals, decorative paper centerpieces, gift cards, gift wrapping paper, greeting cards, paper flags, paper party favors, paper party hats, paper cake decorations, paper party decorations, paper napkins, paper party bags, paper pennants, paper place mats, paper table cloths, postcards, printed awards, printed certificates, printed invitations, printed menus, score cards, stickers, trading cards; printed matter, namely, magazines, newsletters, newspapers, and periodicals; books, namely, address books, almanacs, appointment books, autograph books, books featuring stories, games and activities, coloring books, coupon books, diaries, guest books, photograph albums, picture books, recipe books, stamp albums; photographs; stationery; office supplies, namely, ball point pens, binders, bookends, dry erase writing boards and writing surfaces, envelopes, paperweights, staplers; school supplies, namely, arts and craft paint kits, chalk, color pencils, drawing rulers, erasers, felt pens, flash cards, globes, maps, memo pads, modeling clay, note paper, notebooks, notebook paper, pen or pencil holders, pencils, pencil sharpeners, pen and pencil cases and boxes, pens, rubber stamps, ungraduated rulers, writing paper, writing implements