The advertising phrase or slogan-- "Land of the free, home of the mentally ill" This will be used in the novel, "The Unwitting," in op ed pieces, non-fiction books and dissertations, in speeches and on talk radio/TV, written commentary etc; The phrase is intended to automatically identify the author and the point of view, and to characterize the nature of the ensuing communication--whether it be fiction, non-fiction, screenplay, essay, interviews, posters, etc