The mark consists of an animated sequence depicting a yellow rectangle containing the word representing the contraction for I AM in white letters superimposed over a smaller, red rectangle followed by the words and punctuation ON IT. in red letters against the background of the larger yellow rectangle, in which the apostrophe in the contraction for I AM disappears while the M in the contraction for I AM moves out of the red square, rotates 180 degrees to form a W, changes color from white to red, and comes to rest between the O and the N of the word ON so that the mark then appears as a yellow rectangle containing the word I in white letters superimposed over a smaller, red rectangle followed by the words and punctuation OWN IT. in red letters against the background of the larger yellow rectangle. The drawing represents three stills from the sequence.