The mark consists of a blue circle outlined in orange. Inside the circle is another orange ring with a white coffee mug within which has five (5) white coffee beans flowing out of it. The mug also has an orange bar on it with "B&B" written in blue on it. Inside the outer orange border of the blue circle but outside the inner orange ring are the words "BAGEL & BAGEL" written in white following the top circumference of the circle and the words "THE NEW YORK STYLE BAGEL CAFE" written in white following the bottom circumference of the circle.