The mark consists of a stylized lettering composed entirely of 90 and 45 degree angles. The words themselves are written in all uppercase with the first and last letter of all words appearing 20-40% larger than the letters between them. The overriding characteristic of the lettering design is the presence of isosceles right triangles at all un-connected points on all letters. The first and last letter of each word has had the same style of triangle added to the bottom of the letter on the corner furthest from the center of that word. This is only in the case of letters that do not have an un-connected point at the bottom of the letter at the previously described corner pointing downward, i.e.; D and E. The common design feature among the isosceles right triangles is that hypotenuse is facing in the general direction of the center of that word with the appropriate of the two equal sides connected to the letter perpendicular to the direction of the line creating the un-connected point.