On-line retail store services featuring a wide variety of general merchandise and general consumer goods; computerized on-line ordering featuring general consumer, commercial and industrial merchandise; providing an on-line commercial information directory; providing a searchable database in the field of business information available via a global computer network; providing a searchable on-line advertising guide featuring the goods and service of others; preparation of custom or non-custom advertising for businesses for dissemination via the web; online trading services to facilitate the sale of goods and services by others via a global communications network and providing evaluative feedback and ratings of sellers' goods and services, operating online marketplaces for sellers and buyers of goods and services; customer loyalty services and customer club services for commercial, promotional and advertising purposes; offering discounts and special merchandise recommendations customized for individuals and organizations via an on-line electronic communications network; automated and computerized trading of goods and services for others provided over a global communication information network