The mark consists of a multitude of 3D perspective smiley faces of a wide variety of sizes, with yellow circular heads and black oval eyes and black mouths. Smile Wipes text appears in the form of a smile (short in the center and tall at the ends), and slightly transparent, with the background of smiley faces able to be seen through the transparent smile wipes letters. Background colors are arranged in a progressively blended clockwise swirl of purple, blue, green, purple, pink, orange, red, purple, green, blue, purple, white, brown, and white .