The Form Fitness Logo consists of a cursive lowercase "f" followed by uppercase "ORM" with the cross line of the "f" running through the "ORM" as well. Underneath the word "fORM," lies the word "FITNESS" in all uppercase letters. All the letters are orange inside, and outlined in black. To the upper right of the word "fORM" there are the "Three Dots" of slightly different size, each orange with black shadow underneath. The company's web address; www.formfitness.net is underneath the words "fORM," "FITNESS," and the "Three Dots." The lowercase cursive "f" (without the "ORM" and "FITNESS" and web address, but with the "Three Dots") is also used an an alternate logo.