The mark consists of styilized text consisting of the term "Take It" in black lettering with a vertical orientation, followed by the term "Away" consisting of block letters, with a right slanting offset approximately 15 degrees from the vertical and size approximately 25% larger than its preceding term, with the color green commencing at the bottom of each letter in the term, and fading in hue as it moves from bottom to top, until at the halfway point of the letter, a white color hue begins fading in until it reaches full saturation at the top of the letter, and finally, the term "Inc." consisting of black lettering, and possessing the same angle and offset as the "Away" term, but having approximately 1/2 its top to bottom size.