Providing on-line computer role playing games, namely providing music fans with a format wherein they are able to select musicians and to compete with these selected individuals as artists signed to a fictitious record label; on-line entertainment in the nature of fantasy record label competitions and contests among individuals and teams; providing on-line news and information in the fields of the music industry, record sales, musicians, celebrities, public figures, music events and computer fantasy games; providing on-line journals and publications, namely blogs, newsletters, electronic mail messages, mailings and articles