The mark consists of a light blue background with a logo showing a red hot dog in a tan bun with a squiggle of yellow mustard and black cowboy hat with red trim encircled by a black lasso which also encircles the "D" and "O" of the word "DOG-IT" which is written in red stylized letters, with a yellow hyphen and five-point yellow star over the "I" in "IT", and sits over the slogan "A BARK IN EVERY BITE" all of which is framed by a thin black four-sided polygon. The terms "A" "IN EVERY BITE" are in black. The term "BARK" is in yellow.