The mark consists of Two concentric, single line circles divided into equal quadrants formed by one single vertical line and one horizontal line. Each quantrant is a different color and contains a different word. Red quadrant contains "Flavor," green contains "Nutrition," purple contains "Color," and blue contains "Texture." The single vertical and horizontal lines form 'crosshairs' and the intersection of these lines share the common foci of the concentric circles. The 'crosshairs' extend beyond the outer circle. The inner circle ascribed by the smaller, concentric circle contains no color. The red, green, purple, and blue colors are limited to the outer arcs formed by the concentric circles and 'crosshairs.'.