On-line advertising and marketing services featuring articles, photographs, columns, advice, books and other information relating to products and services available to or for mothers, children and families, by means of a global computer network; operating an online shopping site in the field of publications for mothers, children and families; promoting the goods and services of others to mothers, children and families by means of operating an on-line shopping mall with links to the retail web sites of others; providing information about and making referrals in the field of consumer products and services for retail services concerning products, services, events, activities, attractions and facilities in particular geographic locations of interest to mothers, children and families