The mark consists of wording "Kona Southern Coffee Farm Aloha in a Cup" along with a depiction of two palm trees placed on top of the "n" in "Kona," a depiction of the sun placed above the palm trees, and a depiction of a cup of coffee, with steam rising from the cup, placed inside the "o" in "Kona." The color dark brown appears in the outline of the wording "Kona," in the bottom areas of the wording "Kona" and in the darker areas of the coffee cup; the color medium brown appears in the middle areas of the wording "Kona" and in the trunks of the palm trees; the color light brown appears in the top areas of the wording "Kona" and in the steam above the coffee cup; the color green appears in the wording "Southern Coffee Farm Aloha in a Cup," and in the leaves of the palm trees; the color yellow appears in the sun; the color white appears in the lighter areas of the coffee cup; the areas in the lettering "Kona" between the shading in the body of the letters and the outline of the lettering, which areas appear in white, are not part of the mark and merely show the surface upon which the mark is affixed.