The mark consists of a stylized depiction of a walking penguin, wearing an athletic shirt and a headband. The Penguin is black and white and has yellow feet and a yellow nose. The penguin wears a white shirt with black and red lettering that says "John Bingham Racing" in black lettering with a red strike through the text. The word racing appears in red text on the shirt. The penguin also wears a red, white and blue striped headband.