The mark consists of an industrial style factory colored that is white, outlined in black, with red squares, and black smoke rising from the smokestacks, with a black and white conveyor belt, the conveyor belt carrying yellow sandwiches; a cartoon character stands to the right of the conveyer belt, holding a yellow sandwich, the cartoon character having a yellow helmet, red face, black and white eyes, blue body, orange nose and tongue, white hands, and black red and white sneakers. The wording "GRILLED CHEESE FACTORY" is located beneath the design element, with "GRILLED" in white, outlined in black, "CHEESE" in yellow, outlined in black, and "FACTORY" in black. The word "THE" is in white and just to the left of the factory image. The entire mark is set against a red background.