Providing a website featuring product ratings of the consumer goods and services of others and a consumer shopping engine in the field of environmental, organic, ethical and health-focused products and services; providing an on-line searchable database for the sale of goods and services of others in the field of environmental, organic, ethical and health-focused products and services; providing databases containing commercial information relating to products and merchants; providing a database about consumer product information that receives user and merchant inputted information; providing a database about consumer product information that receives user-generated reviews; providing consumer ratings and reviews of businesses and products and services for use by users under categories of being environmental, organic or ethical; provision of advertising and promotional information through a global computer network by means of displaying advertisements of others to demographically specific users and providing links to the publications and database of others for advertising purposes; a rewards program to promote the sale of the goods of others by allowing cardmembers to earn points for every dollar charged to their charge cards; an incentive rewards program; a customer loyalty rewards program wherein credits are accumulated and redeemed for products or services; providing a web site where users can post ratings, reviews and recommendations on the consumer products and services of others

Providing on-line electronic bulletin boards and chat rooms for transmission of messages among website users, in the field of environmental, organic, ethical and health-focused matters; providing on-line forums for transmission of messages among computer users concerning environmental, organic, ethical and health-focused matters; electronic transmission of messages and date; providing e-mail and instant messaging services