The mark consists of the large oval surrounding the words "PURE, Shakers and America's Favorite Seasonings" is dark red with narrow, lighter red highlighting towards the periphery of the top and side portions. Inside the upper portion of the large red oval is a smaller white oval with light blue highlighting towards the periphery of the top and side portions with the word "PURE" in black letters. The center of the large red oval contains the word "Shakers", with the interior of the letters white at the top then blending into orange at the bottom and the letters are highlighted at the upper periphery with orange and at the lower periphery with white. In the lower portion of the large red oval is the wording "America's Favorite Seasonings" in white letters on a black banner background with a darker red shadowing effect below the black banner.